Email Marketing:
Email Marketing is sending commercial messages to promote
and market your business to a group of people, using email. As part of social media marketing, e-mail
marketing can be used to send and receive important queries such as:
·
Send advertisements
·
Request business
·
Promote sales
·
Receive donations
·
Develop relationships
For those who think email marketing is not a trend anymore,
studies show that a $1 spent on the email can return $42 and hence a healthy
return on investment, imagine sending a number of emails every day and receiving
$42 against each email.
In this article, we are focusing on the latest strategies that
we can follow to make your email marketing success and hence your business:
1.
Offer something to your viewers:
The website of your business
should give something valuable away in order to convince the viewer to
subscribe to your newsletter. For instance, you can add interactive quizzes that
help them in some way, and the results are sent to them via email. This way,
you develop a subscriber’s base without making it look boring.
2.
Optimize your email interface:
Optimizing the interface of your email
means that the era of desktop computers is getting diminished in the coming days.
The market share worldwide for desktop is 41.61% however that of mobile is 55.55%
for the year 2021 and it clearly shows that most people would want to operate
their emails on their smartphones. So, to cope with such, the emails should be
made responsive, so they are interactive on both mobile/tablets and desktop.
3.
Send offer emails:
A potential customer is always
felt regarded if a brand is offering them valuable offers that were meant for
them.
4.
Work on your ratings:
Social reviews and ratings matter
a lot. Suppose there is an email offering its services on clothing, but it has
no reviews, similarly, another brand is offering a discount offer and it has
1000 positive reviews, which one will you choose? Of course, the one with the higher rating. Add a separate portion or mention where your subscribers and
reviews are displayed.
5.
Send Welcome message:
Whenever a user subscribes to your
newsletter, you should personalize the email to send welcome notes in your
emails. This makes the users feel welcomed and acknowledges your services.
6.
Create an overhead:
If you want subscribers to convert
into customers, you need to create a hype about the urgency of the offer you
are placing. By using ‘Hurry’, ‘Limited time offer’, ‘Ending soon’ in your
email content, the subscribers feel an overhead and consider availing your
offer.
7.
Track and engage inactive subscribers:
If the subscribers are showing
inactivity as in, they have not opened their emails in a few months or so, it
is time you engage them again by creating special deals and offers for old
subscribers.
8.
Use email analytics:
There are several email analytics
calculators and tools that show the click-through rates (CTR), opened and unopened
emails subscribed and unsubscribed accounts ratio, performance reports, and
trackers.
9.
Write Quality email content:
Email content matters a lot. It is
the way you are interacting with the subscribers who can be your customers in
the future. Always include a call to action and keep the readers interested in
the future content such as “I’ll be sharing good news next week”, or ‘I’ll provide
detailed report this weekend”. This keeps the hype going and keeps the reader
interested.
10. Show
Loyalty:
Send loyalty emails to subscribers
making them believe that your brand is loyal to the customers and the offers
are specially designed for the well-being of the customer.
Other than these strategies, you
can notice the timing when to send emails and contact customers. Look for the times
when customers are most active which is in the evenings or on weekends when
people spare time to check their mails.
Even though there are countless
tricks that digital marketers follow, there can be a bundle of random steps
that might work out for one and not for others. Email marketing is growing as
it modernizes its ways and offering more as time goes. Utilizing this
platform correctly is a fine step any digital marketer should follow.
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