The outbreak
of the deadly virus, it has turned the world upside down. People are still
wondering what is normal since there exists no sector that is not affected
by the consequences of the viral situation. With this under observation, the
world is learning how to evolve its methods and techniques in order to build a
new strategy suitable for both their business and everyday life.
Let us see some of
the evolving trends and new normal:
1. E-commerce Platforms are attracting
Investment:
With lockdowns and ‘Work from home’ imposed, many businesses that used
to operate physically are now shifting their business to e-commerce platforms, hence
attracting investment. However, already existing e-commerce businesses had to
face a tough situation since the buying patterns of public changed, people
started stocking up, buying sanitisers and masks like bread. To keep up with
the situation, both on-site market and e-commerce has faced some shortcomings.
2. Marketing trends:
Marketing has
emerged as the nerve centre of brands, as these brands and other shopping interfaces
need a new platform where they can market themselves while keeping the business
strategies and techniques up to the mark. It is said by about 62.3% of marketers
that marketing has become more important now than it ever was, after the pandemic.
3. Health and Safety:
Health and safety is the highlight of brand experience
in the COVID-19 era. How a brand reacts to these new consumer expectations will
make or break the image of the brand.
4. Employee Turnover:
Organisations are
replacing full-time workers with temporary workers in order to save cost.
5. Different Job Opportunities:
Remote jobs are the priority since everyone wants to be safe and work respectively
6. Security Concerns:
Working from home, Organisations
are depending on monitoring/tracking software and devices to keep a check on
the employee performance
Moreover,
7. With
consumers urged to acquire goods from the safety of their own homes rather than
from brick-and-mortar shops, online retail visits are up
8. Smart
brands are using this time to create bonds with their community with bonus
points going to companies donating their products locally, partnering with a local charity, or making financial donations to coronavirus relief efforts in
their area
9. Organisations are depending on social media
more than ever, for their marketing campaigns
10. While gyms are closed, fitness influencers are having a moment creating daily or weekly content to replicate the in-studio exercise experience
11. And with all the kids home from school indefinitely, parents are seeking out influencers with tips on home-schooling, arts and crafts, games, and other activities for their children
12. Local and
small businesses are working hard to avail this opportunity and make their mark
as customers are relying on a safe and dependable experience
13. Influencers and content makers are hitting
the viewers differently, the content they make will last more impact than ever.
Insights are leveling up consistently
There are several more scenarios where we can see that things are changing. Businesses are adopting the change and working on building
well-rehearsed strategies to improve their over-all progress looks good
To conclude, everyone is trying their best to make maximum
out of this situation. Let us hope that all of us will soon be used to this ‘new
normal’
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